Today's thoughts

Category: POEMS (Page 19 of 30)

Rhymes of all kinds

Retirement is not without Hassles: View Blockers #624

I just returned from Polo Noir and a concert from “The Head and the Heart” at Hidden Creek Polo Grounds in Lake Oswego. It turned out to be a beautiful day, despite threats of rain. I had little interest in the actual polo match featuring international sensation, Nacho Figueras, whose handsome face has been the subject of billboard advertising these past few months. I also had little interest in the band, so I wasn’t sure what would be the salvation of our ticket investment. We were with good friends so you can never go wrong there, but it was really the Stoller Winery VIP tent that salvaged the day. They provided some great brisket, pork belly, lamb, and ribs, along with a freezer full of salted-caramel ice cream from Salt & Straw. The drinks were not free, but the private access to them was certainly less of a hassle than at the neighboring public concessions. 

During the course of the afternoon, we ran across a couple of long-lost friends, as we did last year at this event. A fellow Cubs fan and former co-worker was definitely a highlight, but that was shortly after I turned “grumpy old-man” on a couple of younger concert-goers. They were standing in front of us, paying little attention to the band while engaged in conversation, and blocking our view of the stage. We had just chased-out a couple of women that had moved in front of us to dance, with total disregard to the fact that they were also infringing on our space. I said some nasty words, but self-absorbed people just don’t understand their rudeness. As a result, we left soon-after, as we did not feel that the band’s performance was worthy of such an early standing-ovation. It was just another example of how your seat is only as good as those around you. (See Post #121).

On the drive home from the venue, I stopped at a McDonald’s for a Diet Coke pick-me-up. It took entirely too long in the drive-thru line, and I nearly spit-out my first sip from the recycled straw that I keep in the car. It was obviously the sweet tea that someone else had ordered, so we had to deal with the hassle of going inside for an exchange. I could only express myself poetically after the manager tried to justify their mistake:

.

It’s no surprise, 

Between you and me,  

Not everyone likes, 

 A sip of Sweet Tea. 

.

I was happy once I got my Diet Coke, and someone else was equally disappointed after their first surprise-sip from what they expected to be tea. The caffeine from the Diet Coke helped offset some of the drowsiness that too much wine can cause, and tea was what I least expected. Shortly afterwards we were home early for a second straight Saturday night, having missed another “Movie Night” in favor of a concert. At least, you rarely have someone standing up in front of you at the movies, although I was certainly rude in an equally bad manner at the last show we went to watch. (See Post #603).  Here’s one last poetic thought for today:

.

I know you’re excited,

But please keep in mind, 

It blocks the view, 

Of those seated behind. 

Retirement is not without Hassles: Venice revisited #620

Every month on the 8th my wife and I celebrate an anniversary. Tomorrow will be month #234, on our way to twenty years or 240 months together. I don’t always honor her with gifts on each 8th because I would quickly go broke, considering there is also the monthly anniversary of her birthday, and other memorable occasions to celebrate. If I do buy a gift it is usually a Limoges, a hinged, hand-painted, porcelain piece of art dating back to Napoleon and his fancy snuff boxes. I presented the first one to my wife-to-be a month after we first started dating and have continued the tradition ever since. To personalize the presentation, I also add a poem to each box – it’s a little more personal and healthier than snuff. Sometimes, the manufacturer also adds a surprise inside – like a Cracker Jack prize. (See Post #146). Each is part of a collection that she treasures, and a timeline of our common experiences through the years.

I owed her a travel Limoges from our last trip to Venice, so I ordered a gondola design from our favorite supplier. Unfortunately, we didn’t actually get to take a romantic ride because the weather was so rainy, but we listened to the gondoliers on our way to Harry’s Bar, one of Ernest Hemingway’s favorite haunts on the Grand Canal. Gondolas were also part of our wedding celebration dinner at the Venetian Hotel in Las Vegas over 17 years ago. However, the only actual Gondola experience that we had on this last trip was hot chocolate in the Gondola Panorama Restaurant overlooking Dubrovnik, Croatia. It was windy and snowing at the top of the mountain where the gondola unloaded. The weather-challenged trip began with snow flurries in Amsterdam, pouring rain in Venice, more snow in Croatia, and heavy winds in Greece. Nonetheless, the Viking Ocean Cruise was a memorable experience worthy of another Limoges Box.

I’m currently sitting at home in the midst of one of my longest stretches of non-travel since I’ve retired. It will be another 20 days before we fly to Austin, Texas for a wedding, and well over a month without a flight or distant drive. Enjoying the home-life gives me an opportunity to reflect on all the great places I’ve been over the past eighteen months, including Venice. The Gondola Limoges box was a reminder of the three days we spent in the city before boarding the Viking cruise ship. Inside was a small mask symbolic of the Italian version of Mardi Gras known as Carnavale. I immediately thought of our tour of the Teatro La Fenice, the renowned opera house, or perhaps the musical Phantom of the Opera. Today I wrote this poem to accompany the hidden mask:

Venice the Menace 

Cross it off the list,
We finally got to Venice.
But we’ll have to go back,
The rain was a menace.

Molino Stucky Hilton,
Grand Canal boat rides.
Following the advise,
Of our Viking guides.

The Piazza was flooded,
Museums closed at one.
Pizza for lunch,
Harry’s for fun.

We listened to the gondoliers,
Singing in the rain.
Chances for a romantic ride,
Went quickly down the drain.

We saw the main attractions,
The Opera House the best.
The city filled will tourists,
The cruise our real quest.

Rialto brunch,
To start each day.
But Italian skies,
Stayed mostly gray.

A slight delay was next,
In our ship’s departure.
Adriatic waters rough,
Port changes to occur.

Arrivederci Venezia,
A place we’d never been.
Order up some sunshine,
And we’ll see you again.

copyright 2018 johnstonwrites.com

 

Retirement is not without Hassles: Love Bank Poem #614

My last Post #613 described the concept of a Love Bank, and the types of transactions involved. I thought it deserved a poem:

Love Bank 

A new account,
No interest rate.
The currency,
Up to your mate.

She’s the banker,
And the IRS.
Avoid depression,
Just say yes.

The lobby is open,
And never closes.
Your first deposit,
Might be roses.

Founded on love,
And happiness.
There’s no security,
And no address.

It’s better than,
A Piggy Bank.
Won’t hold a penny,
Mark Or franc.

Every relationship’s,
A twisting rollercoaster.
And for signing up,
There’s not even a toaster.

Your statement swells,
With every kiss.
And every Anniversary,
That you don’t miss.

A good back-rub,
Might pay double.
It really beneficial,
To stay out of trouble.

When taking a shower,
Don’t leave a puddle.
And ask her if,
She’d like to cuddle?

A dinner date,
Means extra points.
When you take her to,
The fancy joints.

Show her you care,
If the lawn needs mowing.
This helps to keep,
your balance growing.

Try to avoid,
A surprise withdrawal.
After you forget,
That promise to call.

Other women?
A sure disaster.
You’ll lose value,
Even faster.

Put it in the Love Bank,
And never take it out.
Keeping mama happy,
Is what it’s all about.

She’ll keep close track,
Of the remaining amount.
And if it gets to zero,
Will close your account.

Copyright 2018 johnstonwrites.com

Retirement is not without Hassles: Love Bank #613

At the end of yesterday’s post, I referred to putting points in the “Love Bank.” I was going to include a link to provide a little better explanation of what I meant, and realized that I hadn’t really written much about it in this blog. It was a simple little “game” that my wife would tease me with while we were dating and into the first few years of our marriage. There was no game board or playing pieces, just a scoring system that only she knew. In basic terms, if I did something “good” for her, then love points would be deposited in my account. The goal would be to get this mythical Love Bank as full as possible. I’m not sure that there was ever a way to completely fill it up, or even add another bank, but if the levels got too low and approached empty, it would be time to make a major deposit. Gift buying certainly added to the levels, as did helpful deeds, thoughtfulness, and general kindness. To be honest, it was mostly about showering her with gifts, doing my share of housework, and staying out of the dreaded doghouse. The fact of the matter is that no matter how big the deposit, I was never really safe and secure. However, it was her subtle way of saying that I might be “on thin ice,” and she needed attention!

I’m sure I earned some “Love Bank” points these past few days by being on my best behavior during our trip to D.C. to meet my wife’s daughter’s boyfriend. I would probably earn more if I were to buy her a Lincoln Limoges Box, for example, to celebrate our run/walk to the steps of the Lincoln Memorial. I’m definitely losing points by not dressing up more when I go on Date Night, Movie Night, or outside the house in general. The status of the Love Bank will come up in conversation between us on occasion, but not the fixture in our relationship of the early years. I’d like to think that our love is growing better with age, and here’s a poem from several years ago where I incorporated her “Love Bank” concept at the very end:

 

Some Things Get Better With Age

There is improvement,
As time works its magic.
Some just get better,
Make life fantastic.

Wine in the barrel,
Grows in flavor.
Giving us its nectar,
To enjoy and savor.

As time passes by,
Its value increases.
From inside each grape,
More flavor releases.

Roll out the barrel,
We’ll have some fun.
Vines growing rich,
From days in the sun.

Then aged in the dark,
Throughout the years.
Awaiting a toast,
Exclaiming “Cheers.”

I think of us,
When thinking of wine.
Our love getting stronger,
Like a thick old vine.

We’ve grown it together,
Share it each day.
It’s our love potent,
And it’s Grade A.

When I squeeze you,
It oozes from your pores.
It should be bottled,
And sold in stores

Money in the love bank,
Too high to gage.
Our love is growing,
Better with age.

Copyright August 2016 johnstonwrites.com

 

Here are some other excerpts from other poems throughout the years where I made mention of the Love Bank:

 

St. Lucia is around the bend,

Feelings for you will never end,

Your every need I will attend

Our budding love bank I will tend.

 

A ball park frank,   

With those damn Yanks.                                                                           

A growing love bank,

With each other to thank.

 

Another month together passed,

Our hours together go so fast.

We try to make these moments last,

With our Love Banks growing vast.

 

Finally, here’s an excerpt from a poem where I had abandoned her for a Nike basketball game here in Portland. Nothing takes points from the Love Bank any faster than leaving her behind when I go to a sporting event!

 

After abandoning you,

For Nike’s Phil Knight.

My Love Bank account,

Is dangerously light.

 

I am truly incentivized by collecting points, if Marriott Reward Points provide any example. The Love Bank idea would probably work better if I knew exactly how many points were given or taken with each transaction. As it stands now, I just have to guess, and it’s probably “running on empty.”

 

 

Retirement is not without Hassles: Service Friends #612

Today, I’m back to being my homebody-self, after four nights of making Marriott my home-away-from-home. I’m not back on the road again for 38 days, perhaps a new retirement record. I try to keep that 80/20 blend of 20% travel (See Post #323) versus the 80% comforts-of-home, meaning I’m usually gone about once a month. We’ll be home the entire month of August, as I celebrate my 67th birthday. Our next trip is to Austin in early September, our former home prior to moving to Portland.

This past week, I spent two nights in Chicago and two nights in Washington D.C., as part of my coast-to-coast-meet-and-greet. In the process, I met a new relative, a new granddaughter, and a new boyfriend. As you spend time on the road, you also meet hundreds of what I call “service friends.” These are people that you may only meet once in your life as they shuttle you from place to place, serve and prepare your meals, entertain, check-you-in-or-out, clean-up after you, answer your questions, and pump your gas along the way. Some I remember better than others like India James, who waited on us at Joe’s Stone Crab and the Shucker Brothers who served us oysters at the Doukenie Winery. There was the guy who played songs in the background, the bartenders who made my martinis, and those who hailed the cabs. They all took a little bit of my retirement savings, as I tried in my own small way to help them eventually get to a point where they can enjoy retirement like me. Some, I realize will never get that chance. A few dollars went to the homeless, but most of it was in exchange for assistance. Hopefully, I can continue to be generous in my giving, but it’s still disturbing that they are often not compensated by their employers.

Over these past few days, I saw one of the best baseball games of my life in the company of my nephew, my son, daughter-in-law, and three grandchildren. The Cubbies won in the bottom of the ninth, after innings of frustration. I got to learn a little more about my suspected birth-mother while sharing time with an 85-year old woman whose daughter is a proven blood-relative via DNA testing. She is the first blood-relative that I’ve ever met, as I hope someday to meet her daughter, as well. I also met Ben, “the boyfriend” of my wife’s daughter nick-named “Ro.” I jokingly referred to the two of them as “Benro,” after getting to know him for the first time, and noticing that they are becoming an inseparable couple. It seems like a serious relationship, that I hope continues. We enjoyed several meals with themand they drove us through Virginia wine country. I wrote them a poem to give them a hard time about some of their tasteless, healthy snacks that they prefer, and I prefer to avoid. I also learned how uncoordinated I’ve become in old age, after trying to catch a Frisbee after years of not touching one. Finally, I learned how . Iboard games have become with this next generation, as hundreds mobbed a tiny store that was advertising a used game sale.

While spending time with Benro, one last observation that I’ll add is that my wife seems to tiring of my “retirement uniform.” (See Post #150) It typically consists of a dry-fit Columbia shirt (short or long sleeve depending on the weather), blue jeans, sporty socks, and black “old man” shoes. She has always known me from the business world as a dapper dresser, and is obviously not impressed by my newly found casual nature. She’s more than just hinted, as we actually shopped for shoes in the airport Johnston and Murphy store during a several hour delay on the way home. I’ll need to pick up my “game” in the future when I travel, and avoid “homebody wear” when I’m on her arm. Unfortunately, so will Ben, who also prefers to wear comfortable Columbia styles. Right now, he can do no wrong, while I’ve apparently lost some points from the “love bank.”

 

Benro

We got to D.C.

And all got Crabs.

Arrived a bit late,

Via planes and cabs.

.

Met Ben at Joe’s,

After checking in.

Marriott Points,

Free room again.

.

Miranda’s man,

My Columbia twin.

I’d just been to see,

A big Cubbies win.

.

With Mom in town,

For a first impression.

Not so unlike,

An interview session.

.

A few martinis,

And a bottle of wine.

Helped all of us,

Enjoy a good time.

.

We felt your attraction,

That magnetic draw.

As we tried to explain,

The re-generating claw.

.

After starting day two,

As seminar suckers.

We were glad to meet,

The Brother Shuckers.

.

Live music, Lobster rolls,

Chocolate, and cheese.

Wine Country fun,

Despite toll fees.

.

We tasted wine,

And bought more snacks.

Once I tried,

What you guys packed.

.

A mental note,

For future reference.

Cardboard pretzels,

Seem Ben’s preference.

 

Frisbee bruises,

From poor coordination.

Then back in the Capitol,

Of our great Nation.

.

The wait at the Wharf,

Worked out as it should.

The food was quite good,

Once back in your hood.

.

A run on the Mall,

The Market for brunch,

Kitchen gadgets and games,

We spent a whole bunch.

.

Our flight on delay,

So National Parks.

Glad that you two,

Are generating sparks.

.

My favorite game,

Is word formation.

And Benro makes,

A great combination. 

.

Copyright 2018 johnstonwrites.com

 

 

Retirement is not without Hassles: Ear Worm #607

It was a hectic morning at the airport, after a motorcycle-car accident delayed my arrival. The shuttle was no where in sight, but I wasn’t worried because I had already printed my bag tags and TSA PRECHK boarding pass. However, the bag tag wouldn’t scan so I had to wait in line, only to be informed that my bag was too late to put on-board. It was still over a half-hour until departure, so I scampered through security to discover that my printed pass wouldn’t scan either. Also, the mobile app indicated that I would need to return to an attendant to re-print, and any access to a digital one was blocked.

 

Back at the Alaska ticket counter, we were already having unhappy discussions about re-booking a much later flight when I asked for a new pass and headed back for a second attempt with TSA. Once I finally got through that obstacle, I was about to be the last to board, when uniformed security officials pulled me aside and asked to check my laptop and phone. Finally, I got to a seat that was already taken.

 

My blood pressure is now back to normal, and I’m on my way to O’Hare, possibly without luggage. I will probably not be able to change clothes as anticipated for my 4:30 meeting with a relative in the Chicago suburb of Plainfield. I also apparently forgot to kiss my wife goodbye in that hectic time frame when I suddenly realized that the flight was an hour earlier, and bolted from the house in a bit of a rush. She did not know all of this was happening all prior to getting out of bed to go to work.

 

I woke up with the John Mayer song, New Light, stuck in my mind, and wrote a poem about it during my 4:30 a.m. run. (See Post #606). I get an occasional “ear worm” after listening to the radio, and find myself repeatedly singing it throughout the day. Rhyming words also roll around in my head, so I need to jot them down whenever I get the chance. That’s been the case, while I’ve been running these past few mornings.

 

My wife and I had a great weekend together, but I kept her up the night before with my snoring. It was the subject of yesterday’s poetic post #605 that was conceived during my morning run. We had gone to a Plate and Pitchfork dinner with friends who then spent the night. The Breathe-Right strip must not have worked, so I ended up on my back sawing logs. It was not the wine that caused this snoring problem, as is sometimes the case. The dinner hosts were stingy with the grape juice, spending too much on pitches about buying wine and feeding the hungry. We were happy to make a donation, but could have done with more plating and less pitching. The chefs were among our favorites, but some of their guests prepared mediocre dishes. We dined in the middle of a berry field, and the hot sun was hard on my eyes. It was our second outdoor culinary extravaganza of the week, but unlike the first event, the wine servers were asleep in the back. At least we couldn’t hear them snoring!

Retirement is not without Hassles: Catchy Tune #606

Here’s another poem that I wrote, inspired by the John Mayer tune, New Light. I’ll provide more of an explanation in my next post today. The classic journalism tease!

Catchy Tune

Over and over,
I hear it inside.
Is there a doctor,
That I can confide?

“There’s nothing in there,”
The nurse used a scope.
It won’t come out,
Even with soap.

It’s not like some pest,
Crawled in my ear.
It’s just a song,
There’s nothing to fear.

I’m not even sure,
Where it came from?
It’s just a tune.
I continue to hummmm.

Where did it start?
This much I know.
I was just listening,
To the radio.

Can you hear it?
Or is it just me?
And If you could,
You’d surely agree.

It was catchy,
Caught my attention.
How it got in there,
Is beyond comprehension.

I’ll sing to myself,
Then play it again.
My mind is a jukebox,
With a record to spin.

Don’t need a quarter,

Or punch B-23.

It repeats itself,

All for free.

 

One more time,

Don’t ever stop.

No replay to push,

Or needle to drop.

 

No album to buy,

A download was made.

I liked what I heard,

And within me it played.

 

Does it hurt?

No, I’m not in pain.

It’s just a favorite,

Stuck in my brain

 

It’s not contagious,

Nor is it a germ.

I think they call it,

An inner ear worm.

 

copyright 2018 johnstonwrites.com

Retirement is not without Hassles: Sleepless #605

I think we’ve all had one of these nights (This is what my wife might say about me, if she could write poetry):

 

Sleepless

What’s that noise?
Keeping me awake.
I think we’re having,
Another earthquake.

I look over,
You’re on your back.
I think our bed,
Is under attack.

I’m not quite sure,
How much I can take?
I reach over and give,
Your shoulder a shake.

You roll over,
There’s a moment of quiet.
The next thing I know,
You break out like a Riot.

The thunder roars,
I cover my ears.
Grunting sounds,
From Prehistoric years.

I’d much rather sleep,
With a rattlesnake.
Use a Breathe-Rite strip,
For Heaven’s sake.

You were once,
Everything I adore.
Now one of us,
Should go next door.

Please be warned,
Next time you snore.
I may just shove,
You to the floor.

Copyright 2018 johnstonwrites.com

Diary of an Adoptee: Graves #601

Over the past couple of months, I’ve been obsessively adding names to my Jerry Banister Family Tree on Ancestry.com. I’m not exactly sure what I’m looking for, other than to find some of my DNA matches and see how they fit into the family that I’m just getting to know. I chose a picture of Laborn Banister’s (1801-1885) grave marker to headline this post, since he is considered the elder statesman of the Banister family. He married Sarah “Sally” Yoder on November 22, 1825. One of my Banister connections sent me an invitation to the Yoder Family reunion in Maiden, North Carolina, but I think that I will focus on the Banister and Johnston families first, before I explore the Conrad Yoder branch of the tree.

Johnston is my adopted family, while my birth certificate reads Jerry Lee Banister. I was born August 27, 1951 and adopted by Burt and Catherine Johnston on October 29, 1951. The first two months of my life I spent in Indianapolis at the Suemma Coleman adoption agency that provided housing and care for expectant mothers. Years later, the home itself was torn down, but the office that I worked in looked directly over it’s former location. Like a homing pigeon, it took me thirty-five years to return to the “neighborhood,” but somehow I returned (See Post #392). This I consider to be the first of two astounding “coincidences” that continue to make me shake my head in disbelief.

I’ve always known that I was adopted, but it was presented to me as something special. Certainly, the parents who raised me were something special, but I was born just like everyone else. I’m just not sure that I really ever understood that fact of life. I can remember mistakenly thinking that I was not really born but rather selected, almost like I was the “immaculate conception.” It seems very egotistical, but books I received suggested that I was “picked,” as if from a supermarket, instead of delivered without any option of choice. It’s embarrassing, but it gave me the impression that adopted children were not the product of a sexual encounter and because of that they were “good.” It was until years later that I learned how confused I really was. As a result, genealogy was never important to me, as I never really understood the intricacies of blood relatives.

It’s funny how I’ve added without much emotion, thousands of names on my family tree over the past couple of months. I have yet to meet a single Banister relative in person, let alone understand their relationships with each other. It has been an endless task, as another branch leads to another name of an unfamiliar person. In all this work, there are only a hand-full of DNA-relative connections that I’ve found so far. DNA is the only link that I honestly have to them, as I have yet to get confirmation on the Banister birth parents that I now strongly suspect. I continue to ask questions, but realistically I will probably never know the truth.

Yesterday, I took a slightly different approach to my family tree. I followed the route of my adoptive Johnston parents, and surprisingly it was much more intriguing, as I began to put together the connections of people I actually knew. It’s turning out to be a very emotional experience, as all these people that I’ve known only in-pieces, suddenly fit together like a puzzle. I learned that my Grandfather’s mother’s name is the same as my son’s wife, Eliza. I realized that Aunt Myrtle was actually my Grandfather’s sister, who made me envious at the dinner table because all she could eat was graham crackers. I wanted graham crackers for dinner! His other sister Gilberta was once married, but all I remember is how slow she moved on a walker. I also discovered that my cool Uncle Dick, who owned a swimming pool to host some of our reunions, suddenly had a new curvaceous wife. She spoke broken-English and we all whispered that she was half his age. I just uncovered that she was only 12 years younger and was from Germany. Also, my Aunt Ruth, who lived on Simonton Lake with Uncle Hershel, was actually my Grandmother’s sister, and our Aunt Edna was never even related. I was sad when I came across names that had passed away, and happy recalling memories of others. It was a completely different experience than tediously entering unfamiliar names.

I will, of course, continue to search for leads. The other adoption “coincidence” that haunts me is my fascination with the Marine’s Hymn. I’ve written about this before, but it took on new meaning these last couple of days. According to the adoption records, my 20-year old father was supposedly a Marine. The man that I now suspect to be my father was missing this important detail, as I was looking over pictures and his obituary. Surprisingly, the articles on his death failed to mention his service record, as Ancestry documents show that he spent three years in the Marines, including a brief stint in Korea. If he is indeed the father, he would have never know that I existed because of his enlistment dates. He and my birth mother might have gotten together during the Thanksgiving holidays of 1950, just before he got engaged and left for Quantico. I believe that she was in love with him and had visions of marrying a Marine, but he had other plans. I also contend that she would hum the Marine’s Hymn, with hopes of him returning to her, while she was pregnant with me. I convey this because the Marine’s Hymn was the only song I ever learned to play on the piano, despite lessons. I would play it over-and-over again, much to the consternation of my adoptive parents, who were well aware of this detail on the adoption record. I did not know this Marine connection to the father at the time, and I still wonder if this was some kind of bizarre prenatal influence? If so, it’s the only connection I have with the father. 

Retirement is not without Hassles: Kernel #595

I spent over 40 years in the media business, and often thought that I would someday write a sales training book. I went back through some of my files and found an outline and some excerpts. I always considered myself as being creative – an idea man. I always kidded that I was like Bill Blazejowski in the movie Night Shift. Here are some of his memorable quotes:

  • “Wanna know why I carry this tape recorder? To tape things. See, I’m an idea man, Chuck. I got ideas coming at me all day… I couldn’t even fight ’em off if I wanted. Wait a second… hold the phone! Hold the phone! [speaking into tape recorder] Idea to eliminate garbage. Edible paper. You eat it, it’s gone! You eat it, it’s outta there! No more garbage!”

 

  • “So there I was at the Blackjack table with all my wash ‘n’ dries… did I tell you I had the idea for them first?”

 

  • “What if you mix…mayonnaise right in the can with the tuna fish? Hold it! Hold it! Wait a minute! Chuck! Take live tuna fish…and feed them mayonnaise. Oh this is good. [speaks into tape recorder] Call StarKist.”

 

I once had a artist friend of mine design a logo based on the catch-phrase “Give me a kernel and I’ll make it pop.” You can see it at the top of this post. I even wrote this poem to preface the book:

 

I’m an idea-man,
Throw me a line.
I’ll put together,
A creative design.

Give me a seed,
I’ll grow a crop.
Give me a kernel,
I’ll make it pop.

With imagination,
And a unique plan.
I’ll work my magic,
As no one else can.

Lend me your hand,
And open your heart.
Let’s work together,
Instead of apart.

Give me your business,
I’ll help you grow.
Take full advantage,
Of all that I know.

My mind is full
Of great concepts.
And with your trust,
You’ll have no regrets

So, give me a kernel,
And I’ll make it pop.
Ideas keep coming,
I can’t make them stop.

 

My career, whether managing or selling, was all about filling holes in time with ads, and using ideas to accomplish this critical task. In the radio & TV business, we called it “time-sales.” Good content was the reason people watched, listened, or read. It was my professional duty to bridge this compelling content with revenue-generating advertising, without driving these customers away. You had to somehow make the advertising as interesting as the content. It was a S.H.I.T. job, so now I’m glad to be retired, but here’s how I made it work:

20 Ways to get your S.H.I.T. together.  Selling Holes In Time. (Time is Money)

  • Write It down…you’ll do it.
  • Set goals regularly for your job, yourself, and your family…write them down. Writing them down is the first step to accomplishment.  Refer to your goals frequently-keep them in front of you.
  • Imagine yourself in positive, winning situations – think about them before you go to bed – dream about them. The “Magic of Believing” is powerful.
  • Stay out of the office as much as possible-do paperwork early or late in the day-if you’re on the streets you know what’s going on.
  • Always have one big “gravy” project going that could make you and the station a lot of money. That one project can keep you going no matter how bad your day is going.
  • Get plenty of physical and mental exercise – keep your mind and body sharp.
  • Ask a lot of questions and most importantly, really listen for the answers. People don’t care how much you know until they know how much you care.  Use the information you’ve been told.
  • Reward yourself frequently for your successes. A new wardrobe item makes you feel good and look even better.
  • Force yourself to be organized. Plan to be at appointments early – so you’ll at least be there on time.  If you are early, go over your presentation one more time in your mind – imagine them reacting positively to your suggestions.
  • Never convert your sales into commissions – you lose your job perspective. Don’t worry about how much money you’re making – worry about finding and solving problems and the money will happen.
  • Go to as many outside activities as possible. Join clubs, go to parties – meet as many people as possible.  Find out what business they’re in, but avoid talking business at social functions.  Get to know them personally.
  • Conquer your fears but be patient with yourself. Keep improving no matter how good you are.
  • Don’t wait – create. Put yourself in a position where you’re taking more ideas to them than they are providing you to sell.
  • Accept a no as graciously as a yes. Smile even when it hurts.  Every rejection is statistically a step to a yes.
  • Practice “negative thinking” in a positive way. Be prepared for all the things that could go wrong and chances are they won’t.
  • Don’t take your job too seriously – keep it fun and challenging. Actions trigger reactions – send out enthusiasm not desperation.
  • Learn to capitalize on your mistakes. Grow from them – they’re a necessary part of learning.
  • Don’t burn bridges – the media business is a small world – your successes and failures travel like wildfire. Receptionists become buyers, buyers become agency owners – what comes around goes around.
  • Be a team player – keep superiors aware of where you are and what’s “happening” on the streets. Assist co-workers in tape pick-ups, ideas, etc.  Be as good a salesperson in the office as on the streets.
  • Loosen up – be a little crazy and a little lazy. Find your presentation/personality niche – many times they are things about yourself you may not like. Use them as a strength.

 

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